General Mills’ Box Tops for Education Program Is Going Digital

In the year 1996, the Cereal-maker, General Mills, started adding several redemption offers for its products. Termed as Box Tops for Education, this program allows the consumers to cut out the offer printed atop the products such as Cheerios and then forward the same to their kid’s school that could be redeemed at each slip going at 10 cents.

This money could then be used for purchase of school supplies & funding of the educational events. Given the last two decades, this cardboard-based gift program has managed to pay out as high as $914 Million to the schools all over the nation. Now, this program is getting the much-needed digital upgrade.

General Mills has now introduced a fresh new application which allows people to collect the box tops and photograph the same or scan the receipts instead. Once a consumer has brought the product from General Mills, they can provide purchase proof by capturing picture of that receipt.

This particular application shall automatically donate a sum of 10 cents towards any school of choice. District schools generally use such funds for requirements such as playground equipment, iPads, trips, or parties.

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