Brand building is about creating value for the brand in the eyes of the customers. It can be tricky but here are some expert tips from Ruben Alvarez. He is a well known digital marketer, with his successful company.
Ruben says that Communication and marketing are important aspects of brand building. A brand gets its identity from brand building. Interactive platforms like social media apps have given exposure for brand awareness and promotion. A customer’s value for a brand means both his/her knowledge and experience of the brand.
There are different kinds of brands like service brand, retail brand and product brands. Service brand is about the experience, knowledge and culture of a customer with the service delivering company. Products brand stands for the experience of a person with a particular product. Both service and product experience together are called retail brands.
Ruben Alvarez believes that customers should identify with the brand and that can be possible with the personalization of a brand. Customers should feel like a part of the brand. This way there can be consumer interaction which will enhance the brand.
A brand can be famous only when it is exceptionally unique. Your brand must always tell what more it is doing as compared to the other parallel brands in the market. If a brand does not differ in its service then it won’t attract the consumer’s attention.
Reviews give statistics of growth and loss, consumer engagement and other details that can help strategize the marketing of a brand, says Ruben Alvarez.
A brand should always have a voice and that voice should be exposed on social media and promotional platforms. By taking up new challenges and meeting them, this can be possible.
A brand’s value should always be kept intact. It must have a motto and a core strength that should be maintained. You must focus on brand’s contribution towards the society, environment, and the economy.