Digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing. An effective digital strategy will help take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation.
Prashant Gupta, the digital media strategist from the city of Mumbai, stepped into the world of digital marketing consultancy at the age of 17. The 18-year old, had been quite passionate about his career, which eventually led him to starting a small business firm at a young age. With a focus on creating a difference in the field of marketing, Prashant, has been particular in helping various businesses expand their firms through social media marketing and content marketing with a stress on making use of the SEO(Search engine optimization) He has been making use of these marketing methods to increase lead generation for various businesses, that is an integral part of expanding a business.
Prashant follows the basic marketing strategies that everyone follows, but with a bit of additional ideas from his side to boost the promotion of certain brands and businesses. Through this he ensures that each of his ideas remain different from each other and has a different impact on the customers. This offers more variety of choices from which they can choose from and leaves them wanting to come back for more work. This is the main idea behind properly directing strategies for digital marketing for a steady growth.
When asked about the need to approach each and every company with completely different strategies, he says, “Every company has a history of its own. It would be more applicable, if the customers are approached by standing firmly on the values raised by each company. The values are different and we are just taking different ways to market it using our latest technologies and assistants. Even though working for the same companies may seem easier due to repeating the same strategies, it’s important to know that they need to be redefined every now and then and would also require continual monitoring.”
Prashant set up his whole career in digital marketing and entrepreneurship on his customers. He always respects the customer’s needs and takes care that they are never made to wait for getting their work done. “No digital marketing strategy will be effective if you don’t first have a clear understanding of who buys your product and why they buy it’’, he says. This is the same point of focus, when he handles the client engagement of the various businesses that he does marketing for. He makes sure that the businesses have a good relationship history with their customers to keep them going.
By concentrating on benefits, addressing customer’s real needs, and by understanding what makes them tick, he aims to expand his business on a larger scale after the lessons he learned through his time as a digital marketing consultant and doesn’t hesitate to share the same with budding aspirants.